KAI PAYNE

ROKU REI:
BRINGING CLARITY
TO 0% ALCHOHOL


Project3D design

DisplinesModelling
Lighting
Rendering

Designed and rendered minimalistically striking brand assets for a new line of alchohol free spirits.




BRINGING A NEW PRODUCT TO LIFE

As part of this university branding project, in which the client created a new product in the Ruku family focusing on clarity, I was approached to design and render 3D assets.

I worked to bring concepts and drafts to life in a visually engaging way that incorporated with the development of the branding for the new product.

SHOWING CLARITY: LESS IS MORE

Through iteration and development, I played with a range of glass materials and textures, creating a natural glass free of matte and incorporating of refraction and gloss.
     
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