KAI PAYNE
RENAIS: A RENAISSANCE INSPIRED CAN COCKTAIL


ProjectWeb design

Displines3D design
Interactivity
Motion
Branding
Engaging a new audience of Renais gin with a bold new cocktail product, showcased in a 3D interactive experience.



THE PROBLEM
Renais is a modern, bold and vibrant gin brand. Inspired not by traditional spirit making but rather by French winemaking, the gin is crafted from wine grapes and infused with natural botanicals.

The name Renais is french for “re-birth”, referencing the up-cycled nature of the grapes used in producing the gin.

Renais was missing out on potential purchases, limiting itself to online only orders. I created a product to be sold in stores rather than online, increasing brand awareness and capturing a unique experience in the Ready to Drink market.

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I crafted a visually engaging glass can built on the Renassance movement of art, merging with modern design approaches such as bold vector graphics and the mixing of typography.


“By nodding to Renassance design elements, translucency and typography form a defined concept of integrating traditional and modern themes.

Using 3D interactive modelling and production, I created an introductory website bringing together the transparent glass can and elegent copy.



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